Reviewed are research findings related to Japanese attitudes toward the elderly. Although several studies approaching this theme have been published in Japan since 1952, most of them are not known outside Japan because they were written in Japanese. These studies explored the presence of negative attitudes which were usually masked with rituals of respect for the elderly. People's proper use of tatemae, culturally defined normative meaning, and honne, actual feeling, in their attitudes toward the elderly is discussed as a potential source of the American idealization of aging in Japan. © 1989 Kluwer Academic Publishers.